Laura Evans – The Brand and Packaging Design

Source: https://packagingdesigncourse.co.uk/

Learn how to deliver high value & high impact branding projects in 6 weeks, Brand designers ready to double their fees & go from $500 to $5K–$10K+ projects by learning these skills in just 6 weeks. You’re craving to increase your offers, impact and revenue. You know the value, but you’re missing the agency edge

MODULE 1:How to confidently qualify, book and onboard clients

• Client Red/Green Flags
• PreQualifiers
• Pricing Methods +Timelines and Management +What to ask and when

MODULE 2:How to use strategy

• Brand Strategy basics
• Agency strategy tools for packaging
• Brand workshops
• Questionnaires
• Creative Direction

MODULE 3:How to design effectively for retail and e-commerce

• Variants
• Ranging
• Shelf Studies
• Flavour Profiles
• Category Cues

MODULE 4:How to design a concept your client and customer loves

• Use GPT for stories
• Mining for inspiration
• Mockups and prototyping
• Materials & Finishes
• Presenting to your client

MODULE 5:How to work with dielines and navigate back of pack

• Cutterguides/Dielines
• Drawing dielines (hot take)
• BOP including but not limited to:
• X heights, Safe space
• Barcodes and more…
• Global regulations

MODULE 6:How to set up your files for print the agency way

• Printing basics
• Pantones and Match-Tos
• Spec your files
• Hands-free hand-off

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