Laura Evans – The Brand and Packaging Design

Source: https://packagingdesigncourse.co.uk/

Learn how to deliver high value & high impact branding projects in 6 weeks, Brand designers ready to double their fees & go from $500 to $5K–$10K+ projects by learning these skills in just 6 weeks. You’re craving to increase your offers, impact and revenue. You know the value, but you’re missing the agency edge

MODULE 1:How to confidently qualify, book and onboard clients

  • Client Red/Green Flags
  • PreQualifiers
  • Pricing Methods +Timelines and Management +What to ask and when

MODULE 2:How to use strategy

  • Brand Strategy basics
  • Agency strategy tools for packaging
  • Brand workshops
  • Questionnaires
  • Creative Direction

MODULE 3:How to design effectively for retail and e-commerce

  • Variants
  • Ranging
  • Shelf Studies
  • Flavour Profiles
  • Category Cues

MODULE 4:How to design a concept your client and customer loves

  • Use GPT for stories
  • Mining for inspiration
  • Mockups and prototyping
  • Materials & Finishes
  • Presenting to your client

MODULE 5:How to work with dielines and navigate back of pack

  • Cutterguides/Dielines
  • Drawing dielines (hot take)
  • BOP including but not limited to:
  • X heights, Safe space
  • Barcodes and more…
  • Global regulations

MODULE 6:How to set up your files for print the agency way

  • Printing basics
  • Pantones and Match-Tos
  • Spec your files
  • Hands-free hand-off

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Download Links

Password: cms.ddpanda.org

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