Maven – Make the Case: How to Present Design Ideas That Spark Action

Source: https://maven.com/data-informed-design/makethecase

Stop Making Design Suggestions. Start Making a Case for your Ideas.

You know what your organization should fix.

Maybe you’ve watched the same problem burn a team for months.

Maybe a competitor solved something you saw first.

You confident that it will make a difference.

You just have no idea how to say it so anyone acts.

You bring it up, and it lands as a suggestion. Suggestions don’t get funded. It stays a note.

Same thing happens to work you’ve already done. You say “user friction,” leadership hears “fix it later.” Nothing changes.

This isn’t a design problem. It’s a translation problem.

It’s why good ideas collect dust, and why strong designers get passed over while waiting for buy-in.

“Selling and advocating for design is 50 to 60% of a designer’s job.” — Director of UX, Ford

Make the Case gives you the frameworks to turn design decisions into the business outcomes leadership acts on, plus AI workflows so your evenings survive it.

Built from 13 years presenting design where UX wasn’t valued. Pressure-tested with 32 leaders at Target, Ford, Mastercard, Meta, and Amazon.

8 sessions over 4 weeks. 60 minutes each, Mondays and Wednesdays.

By the end, you’ll be able to make a case for action, whether it’s a new design initiative or fixing issues.

It’s not my rip

Password: cms.ddpanda.org